Media Kit · Updated

Dining, Travel, & Stays · Halifax & Surrounding Area

The Bootie
Foodie

Shannon Blois · @TheBootieFoodie · Instagram

Authentic travel, local food, and unforgettable experiences across Atlantic Canada.


Instagram followers
Organic views (30d)
Organic views (90d)
Shannon Blois, The Bootie Foodie, celebrating 10K Instagram followers with her dog Nismo

The Story

It’s about more than just the place.

Hi, I’m Shannon, the creator behind The Bootie Foodie. I love supporting local, getting to know the people behind the businesses I visit, and discovering what makes each community unique.

For me, a one-night stay often turns into a full itinerary as I find the hidden gems, meet the people and experience the local favourites that make somewhere worth the trip.

I bring that same curiosity to every partnership through authentic experiences, genuine recommendations and content that inspires my audience to experience it for themselves.

Content Pillars

What I love to share.

Food & Drink

Restaurants, cafés, breweries, local favourites and the dishes and drinks worth trying.

Travel & Local Experiences

Unique stays, weekend getaways, hidden gems and full itineraries that showcase the people and places that make each community special.

Lifestyle & Wellness

Self-care, wellness, local finds, events and everyday experiences I genuinely enjoy and want to share.

Reach

Current performance, pulled live from Instagram via InsightIQ.

InsightIQ · Last 90 Days

Organic views

Instagram

Followers

Instagram

Avg engagement rate

Instagram

Accounts reached (90d)

Instagram

Avg views per Reel (90d)

Featured Work

A look at what I create.

Instagram · Piece 01

Food & Drink

A restaurant or food-focused Reel showcasing both the food and overall experience.

View on Instagram

Instagram · Piece 02

Giveaways & Campaigns

An interactive collaboration encouraging follows, tags, shares, saves and discovery.

View on Instagram

Instagram · Piece 03

Lifestyle & Wellness

A self-care or wellness-focused Reel showcasing both the experience and the place.

View on Instagram

Audience

Who’s on the other side of the screen.

Gender

Women
Men

Age range

18–24
25–34
35–44
45+

An engaged audience with the spending power to turn inspiration into plans.

Top locations

Partnerships

Brands I’ve worked with.

  • Restaurants & food Mr. Donair (Ambassador), Mezza Lebanese Kitchen, JUKAI Japanese & Thai, Harvest Clean Eats, Osmow’s
  • Breweries & taprooms Boxing Rock Brewing (Ambassador), Garrison Brewing, Propeller Brewing, Nine Locks Brewing, Burnside Brewing, OG Ales & Domes
  • Pubs & dining rooms The Carleton, Gahan House
  • Stays, events & festivals Moxy Halifax Downtown, Great Outdoors Comedy Festival, Halifax FizzFest

Ways to work together

  • Sponsored content
  • Hosted experiences & stays
  • Giveaways & campaigns
  • UGC / content creation
  • Brand ambassadorships
  • Events & launches
Primary platform
Instagram · @thebootiefoodie
Also on
TikTok · YouTube · Facebook
Based in
Halifax, Nova Scotia · Creating across Atlantic Canada
Rates
Available on request

Work together

Let’s create something worth talking about.

Have a business, destination, experience or campaign you’d love to share? Tell me what you have in mind and let’s see what we can create together.

Email Shannon